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PROJECT CASE

Taixing Su Zhuangyuan

A food-industry identity built through restrained volume, clear order and a measured sense of momentum.

Designed as one operational whole.

A strong food-industry identity does not depend on piled-up symbols. A rational base, stable dark frame and selective brand colour let efficiency and recognition coexist.

ScopeIndustrial identity · Spatial efficiency · Long-term value
FocusVolume order and brand recognition
ColourCool white · Silver grey · Dark frame · Selected brand accent
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